Workshop: Qualitative Research

Qualitative Research: The (Practical) Trials and Tribulations of Interpretive Methods

24th September 2018

This one day workshop is designed to provide both new and established qualitative researchers insights into the practicalities of doing qualitative methods. Presenters are experienced researchers in the Consumer Culture Theory tradition, however, this workshop should appeal to anyone interested in doing qualitative research in business and marketplace context.
Presenters will talk about their own extensive experience in doing research from accessing difficult contexts, working as part of a research team, capturing and analysing large online and social media data sets, how to make sense of all this qualitative data and finally, how to position your theoretical contribution for publication. The focus will be on qualitative research as a lived experience, offering attendees practical strategies and ways forward in doing their own research. For more information and the agenda...

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Updated:   10 September 2018 / Responsible Officer:  Director, Research School of Management / Page Contact:  College Web Team