Our people

Dr George Bell

Research School of Management

Position: Lecturer
Email: george.bell@anu.edu.au
Phone: +61 2 612 54854
Office: Room 1047, PAP Moran Bld (26B)
CV: CV (.PDF, 9KB)

Dr George Bell

Biography

Dr Bell's research interests surround the effectiveness for Australian Government communication campaigns.

His other research interests include assessing the ability of advertising to influence behaviour change, as well as examining the use of Social marketing principles by non- profit organisations and activist groups.

Before coming to academic life, Dr Bell had a long and varied career in Public sector marketing: 

National Marketing Director for Australian health programs: Medicare, the PBS and the Childcare Cash Rebate Schemes.

· Market Research Manager and Industry Analyst for Medibank Private.

Marketing Specialist for the Australian Traineeship System

Marketing manager for Department of Employment Education and Training promotion programs in the Northern Territory

Discipline(s)

  • Marketing

Updated:   27 June 2016 / Responsible Officer:  Director, Research School of Management / Page Contact:  College Web Team